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Mass Tort Leads For Law Firms

Our team at Pallas Athena has successfully delivered mass tort marketing campaigns for a number of cases.

We have generated mass tort leads for Johnson & Johnson talcum powder cases, institutional sexual abuse, and 3M earplugs cases.

Below, please find some insights from one of our mass tort campaigns (please note, these numbers only reflect the ad spend budget and do not account for the advertising firm’s overhead associated with the case screening process):

Mass Tort Marketing Campaign

 Talcum Powder – Johnson & Johnson

Marketing channels:

 Facebook paid advertisement, Google PPC.

Cost per lead:

 $58.93

Cost per sent retainer

 Approximately $350

Cost per signed retainer

 Approximately $550

Mass Tort Marketing Campaign

 Institutional Sexual Abuse Leads For Lawyers, Various States, Various Defendants

Marketing channels:

 Facebook paid advertisement, Google PPC.

Cost per intake (lead) after optimization:

 $49.21 – $126.78