Filing First: The Biggest Advantage in Class Actions

Filing a class action case first can unlock strategic, financial, and procedural advantages that latecomers can only watch from the sidelines.

That’s why the Pallas class action marketing team has designed a system built around one promise: we prepare and launch every class action campaign within 24 hours. Our people, processes, and tools are engineered to give partner law firms the strongest possible chance at securing the first-file advantage. Here’s why it matters:

Lead Counsel Position

Being first to file, especially with a well-prepared case, positions a class action firm to secure Lead Counsel or Plaintiffs’ Steering Committee status. These seats let you steer litigation strategy, coordinate other plaintiffs’ attorneys, and often capture the largest share of attorneys’ fees.

Control Over the Narrative & Claims

File first, and you control the narrative. You pick the jurisdiction, frame the legal theory, and define the class. Competitors who file later must structure their cases around yours—not the other way around.

Access to the Largest Pool of Plaintiffs

Early filing means reaching claimants before competitors begin advertising. That allows you to sign the most compelling class representatives and build a higher volume of eligible plaintiffs—strengthening your case from the very start.

First-Mover Public Relations & Media Coverage

The first filer gets the story. Media coverage drives visibility; visibility drives inquiries; inquiries drive signed clients.

Litigation Momentum

Courts may consolidate overlapping cases under the earliest, strongest filer. If you file first and file well, you may be able to control the pace and timeline of litigation, while competitors are forced to follow your lead.

The Takeaway

Filing first doesn’t just improve your odds – it transforms them.

That’s why Pallas Enterprise delivers a true 24-hour turnaround. Within one business day of a campaign request, our partner firms receive fully developed creative materials for review. Once approved, ads are launched within 24 hours (often sooner!) so your firm starts signing plaintiffs before competitors even enter the field.

Our System: Built for Speed and Precision

To consistently deliver on this promise, Pallas has developed a streamlined class action marketing system that eliminates delays and maximizes results:

• Fast campaign initiation – Simple onboarding and launch process
• Flat-rate service fees – Transparent consistent pricing with no hidden costs
• Research-driven targeting – In-depth research paired with data-backed creative strategy
• Proven ad copy frameworks – Messaging tested to drive engagement and conversions

Why Law Firms Choose Pallas

In class action litigation, speed is power. The first firm to market gains the plaintiffs, the narrative, and the courtroom momentum. Pallas Enterprise ensures your firm is always positioned to move first.

Ready to secure the first-file advantage? Contact us today to launch your next class action campaign within 24 hours.

Why Firms Trust Pallas

Since 2020, Pallas Enterprise has partnered with plaintiff-side law firms nationwide to deliver fast, effective, and compliant class action marketing campaigns.

Proven Track Record: Recognized multiple years by Expertise.com as one of the Best Legal Marketing Companies in San Diego, CA

Client-Verified Excellence: Consistently rated 5 stars on Google by law firms who trust our speed, precision, and results

Industry Focused: Dedicated exclusively to legal marketing for class action and mass arbitration firms

With every campaign, our mission remains the same: help law firms move first, secure the strongest cases, and maximize their leadership position in litigation.